There are no Winners Here
Fandoms, Scandals, Social Media, and the Celebrity Slaughterhouse
Early in the pandemic (as in the entirety of 2020) I thought I might be witnessing the imminent death of celebrity culture. I had read a great piece in POPSUGAR by Mekishana Pierre tracking its downfall.
Mekishana astutely observed that while nobody wanted to hear from celebrities about unity or the challenges of life in lockdown, the public was simultaneously hungry for content (and celebrities for attention). This created the potential for massive missteps from a class often painfully removed from the experiences of its fans.
“The real peril for celebrities came from their inability to understand how they’re expected to move within such trying times, and it remains so as a new year approaches.” — Mekishana Pierre
In an article for the New York Times, Amanda Hess outlined the perils of fame at a time when “The #guillotine2020 hashtag is jumping”.
The wealth of celebrities is constantly on display because celebrities are marketed as aspirational. So it stands to reason when a crisis exacerbates the wealth gap celebrities might absorb a disproportionate amount of vitriol. In her article, Hess points out that Jennifer Lopez has a net worth “a fraction of a percent of Jeff Bezos’s”.
